Client: Rice University
At the time, the business school at Rice didn't have an ad agency, but they knew they needed a great video to recruit top MBA applicants. We created this video from concept to finish. Not only did it lead to growth for Rice's business program, it was featured on their front page, it was shown at recruiting events for years, and even Rice's dean started using the slogan "Where Matters" at his speaking engagements for the school.
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