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Over & Under

Client: Sun Devil Swimming Association
Type: Non-Profit

Men's Swimming was defunded as part of cost-cutting measures at Arizona State. Determined to keep their program afloat, alumni created the Sun Devil Swimming Association to privately fund the team. We worked with the SDSA to develop this reality-TV series about their team. Although the program never went into production, this trailer for the project was all that was needed to create a buzz. ASU Men's Swimming is alive and well today—Michael Phelps even decided to start training there.

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